Sales page for Grotto Baths — a luxury spa.
Grotto Baths: Designing for growth
Overview
Grotto Baths is a new communal bathhouse in Miami. I was brought on board to design and build a process that would move people through the application and introduce them to the bathhouse.
Role
Design Engineer
Year
2026
Team
CTO
+ me
Deliverables
Sales page
Membership form
CRM integration
API Design
Challenge
Uphold Grotto's luxury brand feel across the membership and referral application process, while creating a seamless experience high conversion rates.
Impact
11.5
Applications submitted per day
39.5%
Of all visitors in August 2026, submitted an application!
5x+
Increase in daily applications compared to previous version
Next case study
MacStadium